Earth Day Direct Mail Postcard
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Multi-Craft
Creative Team- Art Director: Annette Walker
- Design Team: Deborah Simpson, President
designer, concepting, writing, production: Annette Walker, Art Director
To coincide with Earth Day 2009, this postcard was developed and sent to company clients & prospects. The focus was on our Green Initiatives and the purpose was to drive recipients to use their personal micro-website (PURL) in order to learn more about how Multi-Craft's 1:1 marketing technology helps you Go Green. Incentive to go to their PURL was registering to win a free zoo membership.
- Client: Multi-Craft
- Finished Size: 10" x 6"
- Paper: 100% Recycled Bright White Smooth Neenah Classic Crest 80lb C
Database-driven; personalized with variable text & images (male and female versions); digitally printed on Xerox DocuColor 8000, using no plates, no chemicals, and no spray powders.
